the founder.
building things worth owning.
For minds that produce ideas faster than they can use them. Catch the idea in one line or give it a whole page, park it for later, then decide — build it, test it, or say no with a clear conscience.
Coming soon in all six sizes. Follow the Etsy shop to hear when it lands.
26 pages.
For founders, freelancers and anyone with more ideas than hours.
- the idea inboxone line. ten seconds. decide later.
- the ideaone idea, one page: who it’s for, why now, what it would take.
- later · the no listparked, not forgotten — and a record of good judgement.
- the idea filter · the testscore it 1–5, then a small bet before a big one.
- make it realfrom idea to project, on one page.
- the business on a page · the quarteryour business on one sheet, and 90 days of focus.
- the ceo week · the ceo filterthree ceo moves a week, and a place for everything on your plate.
- the numbers · pipelinemonth by month, no feelings — and what’s coming in.
- launch plan · content plan · meeting notesthe working pages of a small business.
- where my week wentplanned versus real. on the business, or in it?
the system. and the manual.
- planner
- 26 pages, double-sided, in all three palettes. Undated, so you can start any day.
- insert sizes
- Two PDFs per size: Finished-Size (every page at true size) and A4-Print (pages on A4 with crop marks — print and cut).
- a4 desk
- One A4 PDF — nothing to cut.
- guides
- Start Here · Print + Fit (or Print Guide for A4) · Personal-use licence.
- delivery
- Instant digital download on Etsy. Nothing is shipped.
one design. six sizes.
Pick the size of the pages already in your organiser. Check your organiser.
| size | page | print on | |
|---|---|---|---|
| A5 | 148 × 210 mm | two A5 pages per A4 sheet — cut once, down the middle | soon |
| Personal | 95 × 171 mm | three Personal pages per A4 sheet, with crop marks | soon |
| 81 × 120 mm | four Pocket pages per A4 sheet, with crop marks | soon | |
| A6 | 105 × 148 mm | four A6 pages per A4 sheet — two cuts | soon |
| Personal Wide | 121 × 171 mm | two Personal Wide pages per A4 sheet, with crop marks | soon |
| A4 | 210 × 297 mm | one page per A4 sheet — nothing to cut | soon |
good to know.
What’s inside The Founder?
26 double-sided pages with 22 page types, in three palettes: espresso, blush and burgundy — all included in one download.
Which sizes is The Founder available in?
A5 (148 × 210 mm), Personal (95 × 171 mm), Pocket (81 × 120 mm), A6 (105 × 148 mm), Personal Wide (121 × 171 mm) and A4 desk pages (210 × 297 mm). Each size is its own Etsy listing.
Is it dated?
No. Every page is undated, and you can print the pages you use most as often as you like.
Is anything shipped?
No. It’s a digital download: PDFs you print at home.